what is seo and how does is work

 what is seo

SEO means Search Engine Optimization and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.

Here's how it works:

1. Keyword Research: Identifying the keywords and phrases that your target audience uses when searching for information related to your website's content.
2. On-Page Optimization: Optimizing website content, structure, and technical aspects to enhance search engine understanding and relevance. 

Types of SEO: On-Page SEO vs. Off-Page SEO 

So what does an SEO strategy look like? Start by breaking it down into on-page SEO and off-page SEO tactics. These are obviously related, but each type has its own unique nuances that will help your efforts be more effective.

On-page SEO: As the name suggests, on-page SEO analyzes what the page (and your website) are about. On-page SEO strategy focuses on optimizing the content hosted on your own website, so things like your title tags, page content, site speed and more. To optimize this content, you need to understand the relevant keywords your audience is looking for and use that as a guide to build your site content. 

Off-page SEO: This involves everything that is not on your own website. Off-page SEO determines how authoritative your content is, which is typically achieved through backlinks from other websites. Backlinks are links from an outside website back to your site.