Posts

Showing posts from June, 2025

Difference between blogger and wordpress

Image
  Blogger vs. WordPress Blogger is a free, user-friendly blogging platform owned by Google, while WordPress is a more versatile Content Management System (CMS) .  Blogger offers a simpler, no-frills experience, while WordPress provides greater customization and flexibility, including options to build various website types beyond just a blog.   Here's a more detailed comparison      Free and User-Friendly:      Blogger is entirely free to use, and its interface is designed for ease of use, making         it  a good choice for beginners.               Limited Customization: Blogger offers limited customization options, primarily built-in themes and design tools.   Primarily for Blogging: Blogger is best suited for basic blogging needs, with limited versatility for creating different types of websites.   Owned by Google: Blogger is owned and maintained by Google, providin...

what is digital marketing and career scope

Image
The Scope of Digital Marketing in 2025   Digital marketing involves  using digital channels and technologies to promote goods and services to consumers .  These channels include the internet, mobile devices, social media, and other online platforms.  The goal of digital marketing is to reach and engage target audiences, drive sales, and ultimately achieve business goals Growth of Digital Marketing Jobs   The growth of digital marketing jobs has been a significant trend in recent years, driven by the increasing importance of online presence for businesses and organizations. In the current year, India alone is expected to generate at least 20 lakh jobs in this industry, with an expected   growth of 27.4% by 2025 . Therefore, if you're looking to build or transition into a   career in digital marketing,   now is the time for you to get started. Digital Marketing Job Roles and Responsibilities Digital marketing professionals play a pivotal role i...

what is seo and how does is work

Image
 what is seo SEO means  Search Engine Optimization  and is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better. Here's how it works: 1. Keyword Research: Identifying the keywords and phrases that your target audience uses when searching for information related to your website's content. 2. On-Page Optimization: Optimizing website content, structure, and technical aspects to enhance search engine understanding and relevance.  Types of SEO: On-Page SEO vs. Off-Page SEO   So what does an SEO strategy look like? Start by breaking it down into on-page SEO and off-page SEO tactics. These are obviously related, but each type has its own unique nuances that will help your efforts be more effective. On-page SEO:  As the name suggests, on-page SEO analyzes what the pag...